DaVita Kidney Care hiring Analyst, Product Marketing (Digital Next) in Denver, CO | LinkedIn (2024)

2000 16th Street, Denver, Colorado, 80202, United States of America

The Communications Analyst serves on a cross-functional go-to-market team deploying products that will improve the health of our patients. Supporting the patient digital product team, this person joins a resourceful and passionate group pushing the boundaries of what is possible in go-to-market, change management and product marketing.

Patient Digital Product Team

The Patient Digital Product Team creates, deploys and supports all patient-facing digital solutions for DaVita. Products drive patient interaction with their healthcare experience through telehealth, education, personal health information and more with native and web-based applications. The team adopts the following disciplines:

• Visionary-based product design and development to meet patient needs
• Intensive focus and commitment to adoption and usage to reach our patient population
• Market focus to counter competitive dynamics and provide patients the best digital solutions
• Research-centered design and development to direct our efforts and strategy
• Iterative development to build fast and adjust to respond to real-time user needs

Go-to-market Team

This cross-discipline team combines product marketing, adult learning, data analytics and change management to offer our patients and teammates:

• Training and support that removes barriers to adoption and usage
• Marketing and communications on the value of the product or feature
• Feedback mechanisms to analyze why field teammates and patients (target audiences) adopt or reject the product or feature; providing this feedback to the product development teams

Position Requirements

Applicants should have 2+ years of experience or equivalent education in product marketing, instructional design or a related field involving content creation using the Adobe Suite; an ability to create promotional and training materials using the Adobe Suite; competency in the MS Office Suite; and an ability to coordinate key objectives for our product marketing campaigns. Willingness to independently explore and learn new concepts, strong organizational skills, and an ability to efficiently complete tasks are key requirements for this role. This person joins a team passionate about reaching our teammates and patients with a personal touch and sincere concern for improving their work or healthcare experience.

Key activities for the Product Marketing Analyst will include:

Collateral Creation

• Assist in the creation of digital and print communications, quick reference guides, software updates and other materials to support training and promotional activities
• Create, implement, document, and maintain a database of internal knowledge articles and teammate-facing collateral
• Update existing collateral as the product evolves

Communications

• Manage DaVita’s intranet page for teammates; post new content, ensure site is up to date, manage links and suggest improvements
• Create and manage digital promotions and training
• Master the email distribution software, Acoustic, to create email templates for various strategic campaigns
• Request and coordinate the proper distribution list requests with our Data Analyst.
• Analyzing reach of digital promotions and training tools including emails in Acoustic, QR codes and vanity URLs, DaVita’s intranet, and DaVita’s internal learning page to guide retrospectives and future work
• Deliver pre-scripted live virtual training demos of products

Campaign Portfolio Management

• Maintain the campaign portfolio management tools in Smartsheets – helping the team move campaigns forward toward successful completion
• Collaborate with each teammate to accomplish our shared outcomes as captured in the campaign portfolio and supporting completion as needed

Teammate and Patient Support

• Provide Tier II support to field teammates and patients by answering questions from email, providing product resources, submitting service tickets and other support tasks as needed
• Analyze and summarize reports from the Service Desk each week to identify trends in user issues and/or product enhancement ideas

Team

• Provide actionable insights to inform marketing and training strategies as necessary
• Collaborate with cross-functional teams to ensure alignment
• Channel and Partner strategy to enhance market reach

This is a full-time position that directly reports to the Deployment and Learning Manager with additional reporting responsibility to the Product Marketing Manager. The ideal candidate will be curious, persistent, humble, collaborative, fun, and will have an interest in being an essential part of a growing go-to-market team that is changing how digital platforms are shared with, adopted by and decidedly benefit DaVita patients and teammates.

Qualifications Also Include

• 2-3 years of experience or equivalent education in marketing, product marketing, instructional design and/or other content creation fields
• Strong written, verbal and visual communication skills
• Eager to jump in and make an impact; contributing ideas and working as a team to find the right way to approach promotions and learning
• Organized with the ability to effectively track multiple projects and prioritize competing tasks
• Ability to work in a remote environment and on a team that fosters collaborative autonomy – supporting each other while fostering individual contribution and growth
• Experience with or a desire to become proficient in Smartsheets as our campaign portfolio management tool
• Proficiency/knowledge in Adobe Creative Suite (primarily Photoshop and Illustrator)
• Strong desire for continuous learning
• Well-versed in Microsoft Office products
• Experience in the healthcare sector helpful, not required

Travel: ~10% anticipated

Location: team gathers in Denver; teammates can be remote

Here is what you can expect when you join our Village

• A "community first, company second" culture based on Core Values that really matter
• Clinical outcomes consistently ranked above the national average
• Award-winning education and training across multiple career paths to help you reach your potential
• Performance-based rewards based on stellar individual and team contributions
• A comprehensive benefits package designed to enhance your health, your financial well-being and your future (see below)
• Dedication, above all, to caring for patients suffering from chronic kidney failure across the nation

What We’ll Provide

More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.

At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed Diversity & Belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and an affirmative action employer. As such, individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.

Salary 70-80k

What We’ll Provide:More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.

At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed Diversity & Belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and an affirmative action employer. As such, individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.

Applications are accepted on an ongoing basis.

Salary/ Wage Range$62,200.00 - $91,300.00 / year

Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience and may fall outside of the range shown. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits. Learn more at https://careers.davita.com/benefits